MAD Lions Unleashes Exclusive Loyalty Program

June 19, 2024

Esports powerhouse MAD Lions, part of OverActive Media (TSXV: OAM) (OTCQB: OAMCF), is proud to announce the official launch of ‘The Pride’, its fan loyalty program, powered by blockchain partner, Zilliqa. After a successful beta run last month, The Pride is available to all fans worldwide starting at 2 p.m. ET (20:00 CEST) today ahead of the highly anticipated League of Legends (LoL) World Championship.


“The Pride represents our unwavering dedication to fostering a strong relationship between our teams, including MAD Lions, and our global fan base,” said Alyson Walker, Chief Commercial Officer, OverActive Media. “Zilliqa’s cutting-edge technology allows us to offer unique, interactive rewards that showcase our appreciation for every fan. Join The Pride to embark on an immersive adventure with exclusive opportunities.”


Easy to join and completely free, The Pride offers exclusive benefits and features tailored specifically for members, further strengthening the bond between fans and the organization. Participants are encouraged to earn points, called ‘Roars’, by completing fun challenges and quests online or in person. Roars can then be used to claim valuable items, ranging from limited edition merchandise to special event invitations featuring personal interactions with players and other high-profile figures within the gaming industry. As time goes on, even more opportunities await for those seeking deeper involvement in the ecosystem.


“At Zilliqa Group, we recognize the immense value of loyalty in building sustainable relationships. Our collaboration with MAD Lions underscores our commitment to driving innovation in the loyalty sector, ensuring fans and brands connect meaningfully by driving and rewarding engagement,” said Matt Dyer, CEO, Zilliqa Group. “With a market poised to grow to $28.5 billion by 2030, Zilliqa Group’s vision is to participate and lead, leveraging Web3’s transformative capabilities to revitalize and redefine loyalty for the modern era.”


MAD Lions’ professional LoL team is heading to one of the most significant events on the esports calendar, Worlds in South Korea, kicking off October 10. Wrapping up a standout season, the team has not missed a Worlds qualification since joining the League of Legends EMEA Championship in 2019. MAD Lions consistently topped the viewership charts for total hours watched, securing top three placements at the Winter and Spring Splits and LEC Finals. ​ ​ ​


OverActive announced its partnership with Zilliqa on March 2, 2022, to deliver enhanced engagement experiences in the digital realm to both fans and partners. Fans 18+ can register for The Pride at ​



Cautionary Note Regarding Forward-Looking Information

This press release contains statements which constitute “forward-looking statements” and “forward-looking information” within the meaning of applicable securities laws (collectively, “forward-looking statements”), including statements regarding the plans, intentions, beliefs and current expectations of OverActive with respect to future business activities and operating performance. Forward-looking statements are often identified by the words “may”, “would”, “could”, “should”, “will”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, “expect” or similar expressions and includes information regarding expectations for other economic, business, and/or competitive factors.

Investors are cautioned that forward-looking statements are not based on historical facts but instead OverActive management’s expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although OverActive believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties, and undue reliance should not be placed thereon, as unknown or unpredictable factors could have material adverse effects on future results, performance or achievements of the OverActive. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking statements are the following: changes in general economic, business and political conditions, including changes in the financial markets; changes in applicable laws and regulations both locally and in foreign jurisdictions; compliance with extensive government regulation; the risks and uncertainties associated with foreign markets; and risk factors set out in OverActive’s annual information form for the year ended December 31, 2021. These forward-looking statements may be affected by risks and uncertainties in the business of OverActive and general market conditions, including COVID-19.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although OverActive has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended and such changes could be material. OverActive does not intend, and does not assume any obligation, to update the forward-looking statements except as otherwise required by applicable law.


Zilliqa Group provides world-class Web3 and blockchain infrastructure as its core. The Group’s mission is to facilitate industries, governments, and entrepreneurs’ seamless transition into Web3 and the spatial web, delivering secure and sustainable solutions that drive the creation of immersive products and experiences.


Zilliqa is a high-performance, high-security, and low-fee layer-1 blockchain platform. Engineered by The Zilliqa Group, the blockchain serves as a versatile foundation that facilitates a broad array of Web3 applications and services across a multitude of sectors, providing a robust platform for emerging developers and established enterprises alike.

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.



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