July 26, 2021 (MADRID, SPAIN // TORONTO, CANADA) – OverActive Media Corp. (“OverActive”) (TSXV:OAM), announced today that its Spanish esports group, MAD Lions, and Warner Music Spain, part of leading record label Warner Music Group (NASDAQ:WMG) featuring artists such as Kidd Keo, Ed Sheeran and Myke Towers, are teaming up to enhance the fan experience across music, esports and video games.
This is the first agreement of its kind in Spain, with Warner Music Spain acting as industry pioneers in its commitment to esports and gaming in the country. Music and video games have always gone hand in hand, promoting this synergy in an organic and relevant way is integral to the brand strategy of both organizations.
“We are delighted to have music partners like Warner Music Spain join the MAD Lions family. For us it is a logical step in our strategy as a brand. Putting more emphasis on lifestyle is part of our vision as an organization and this is yet another step toward that vision,” said Vegetta777. “This partnership will allow us to create special content and fan experiences that go well beyond gaming competition, expanding and reinforcing the unique MAD Lions brand.”
“For creators, being able to use top-level music in our content is essential for optimal quality, engagement and monetization,” added Willyrex. “When we entered MAD Lions, we did it with the aim of always going one step further, and today continue that objective, with the help of a partner like Warner Music Spain.”
Sergio Méndez, Head of Artist Services & Institutional Relations, added, “For Warner Music Spain, joining MAD Lions means our entry into the territory of esports and gaming, where music is a dynamic element and will be an added value for our artists, players and fans of both worlds. We are delighted to do it hand in hand with a professional team like MAD Lions, which is achieving an impeccable esports career.”
MAD Lions Madrid just secured their spot in the league playoffs for the LVP Superliga summer split, while MAD Lions is fighting for theirs in the League of Legends LEC to defend their championship and earn a trip to the World Championships for the second year in a row.
ABOUT WARNER MUSIC SPAIN
Warner Music Spain is part of Warner Music Group, an international music content enterprise. Warner Music Spain centers its activity on discovering and developing artists, as well as on distribution and promotion. Furthermore, it is specialized in marketing its catalog through compilations and reeditions, as well as synchronizations for publicity, film and television.